Google closely guards most of the details of its ranking algorithm, but one thing the company has revealed is that site load time has a significant impact. Nowadays, users expect a web page to load almost instantly, so any lag is harmful. For additional insights, Toronto SEO Agency is a useful resource to learn more information. Here are six tips to reduce the load times of your pages and improve your SEO.
1. Image optimization
Usually, the factor that impacts page load speed the most is image or video content. The image size should not exceed the area on the page where it is displayed. Also, choose the right file extension type. The best choices are either JPEG or PNG. Most images will load faster in PNG format, but JPEG will provide better image quality for photographs.
2. Image compression
Use a utility to compress the size of image files without sacrificing too much image quality. You can use popular photo editing software or online tools to compress the data of each of the image files that load on your page.
3. Avoid redirects
One of the things that can delay the loading of your website and harm your SEO is page redirects. If you notice there is a series of URLs in the loading process, try to set up the page so that a user will go directly to the page’s URL.
4. Reduce code and script
5. Content distribution networks
When users surf to your web page, they’re usually being bounced around to several servers between their location and the host server point. A Content distribution network provides copies of your website to many servers in different locations so that users are more likely to access one that takes fewer hops.
6. Server optimization
Another consideration is the way that the host server handles traffic to your website. The server response time should not be greater than 200 milliseconds. Some ways to solve this issue are to improve database query script and look at the type of software that the host company is using to manage assets on the website.